Most of the process and thinking behind this project can be found here: chrissystylesfmp.wordpress.com, so I’ll only post the final outcome.
Basically the big idea was to find a way that the internet could be used to enhance people’s offline interactions. This final outcome is a reinvention of the band-tshirt.
Music is a universal topic — everyone has a music taste — and it’s not so personal as to be weird if you were wearing it.
In the past, wearing a band t-shirt was, aside from a good conversation starter, a pretty good indication of someone’s music taste. Now, however, with the rise of things like Last.fm and Spotify, people are able to access a wider variety of music than before and so have much more varied music tastes. A variety that one band t-shirt couldn’t convey.
I have created a concept for t-shirts that have patterns containing QR codes that when scanned, would lead to one of that person’s Last.fm charts: weekly/monthly/overall top artists/albums or recently listened to tracks, and then hopefully onto a conversation. The point is that by wearing QR codes you are effectively inviting people to scan them, and so would be open to the possibility of a conversation afterwards.
I also created an accompanying website where customers could customise their order to make it more personal to them – all the while keeping in mind that the QR code still had to be legible.
I think it’s still too early for me to honestly say whether or not I’m completely pleased with this – I spent so long on this project that right now I never want to see it again! I loved the textiles part of it though and this is something I hope to do more of.