I’ve been really lax with getting round to this, but now that I have finally finishing university, here it is. A round-up of all completed third year projects that I haven’t yet put on the blog, starting with The Foundry which was the first one I started way back in October.
This is the branding and identity for a shop concept that sells upcycled goods. All of the branded items, packaging etc are made from repurposed materials.
The branding for The Foundry reflects its recylcing ethic. All of the items re-use old materials, and they are all linked cohesively using parts of the logo that have been block or screen printed, giving the branding a handmade, personal aesthetic that fits in with the products in the shop.
The invitations for the launch event are printed on scrap paper, using elements of the logo block printed onto the front to keep them linked. They are made from a single sheet of paper that doubles as an envelope and the invitation itself in order to save on paper.
Like the invitations, the labels are made from scrap paper offcuts and have the logo block printed onto the front.
The tokens (that the customer receives in return for donating goods) are made from flattened bottle tops. They feel more substantial than a paper token so the customer is more likely to keep and use them.
The bags are made from recycled t-shirts with the Foundry logo screen printed on the front.
This project probably let me down the most this year, I sort of lost my way with it and it ended up dragging on right until after Easter but I might pick it up or rework it at some point as this kind of environmentally-conscious design is what I want to do in the future.
